There are many hydration and energy brands talking to athletes, but none focusing on the rest of us. Until now. Pure Kick knows that Life is Sport, and as life-sporters we all deserve energy, hydration, and motivation too. So, we launched a social media campaign featuring Purcy Kicks, a life coach to give motivational advice about everyday life. Purcy lives primarily on TikTok, creating a community around the brand’s positioning and absurd personality.