BREATH SAVERS PROTECT

NEUTRALIZING PLAQUE ACIDS

How do you fit required FDA legal language into a :15 second media buy while announcing a new product launch filled with product benefits? That was the challenge faced in launching Breath Savers Protect, a new breath mint product that not only gives you better breath but also neutralizes the plaque acids in your mouth for healthier gums and teeth. To launch the brand, we created a :15 second brand video as well as complementary social content to drive the use-cases scenarios for consumers.