WYLER’S LIGHT
CAMPAIGN STRATEGY
CREATIVE DEVELOPMENTBLOW PLAIN WATER OUT OF THE WATER
Wyler’s Light is a 50 year old drink mix brand midwestern grandmothers make lemonade out of. To bring it into the modern age, we leveraged a Tik Tok trend to ingratiate ourselves with a whole new generation. Tik Tokers were making their own flavored drinks to encourage better hydration. So, we made a campaign that encouraged that behavior, pushing back against plain water and launching a new line of products just for them.
Then we created a new flavor line with custom packaging to appeal to the trending social behavior of people making at home water mixes.
