LUMIN SKIN
BRAND POSITIONING
CAMPAIGN STRATEGY
CAMPAIGN DEVELOPMENTMANSPLAINED FOR MEN
For too long, skincare has been stigmatized as something men don't do. So, we developed a campaign for Lumin that makes guys ask themselves, ‘Wait, why don't I use skincare? This is stupid.’ Mansplained for Men over-explains something we all should already understand— washing and moisturizing our faces.
FIRST FORAY INTO BRAND
This was Lumin’s first campaign outside of performance marketing promoting deals and free trials. We defined their strategy and brought the brand to life through a disruptive campaign that broke through to consumers and the press.
