CHILI’S

CAMPAIGN STRATEGY
CREATIVE DEVELOPMENT

ONE DAY ONLY POP UP SHOP

After watching our fans clamor for every fake product we posted on the Chili’s Instagram feed, we knew launching a lifestyle store would be an instant hit. But with a lot of brands playing in this territory it needed to be a little more special. So, we made an ultra-exclusive, one day only, Cyber-Monday pop up shop that sold a limited amount of the most sought after and storied Chili's swag.

THE INTERNET HAS LONG HAD INSIDE JOKES. FOR CHILI’S FANS THE SAME IS TRUE. WE LEVERAGED SOME OF THE MOST VIRAL CHILI’S-MEME TOM-FOOLERY AND EMBRACED IT TO MAKE SELF-AWARE BRAND STORE POSSIBLE.

RESULTS

The effort garnered 110m. potential impressions, 47K engagements, and got picked up by 19 unique media outlets including Food & Wine Magazine, Fast Company, Elite Daily, and Adage to name a few.

CHILI’S

ONE DAY ONLY POP UP SHOP

THE INTERNET HAS LONG HAD INSIDE JOKES. FOR CHILI’S FANS THE SAME IS TRUE. WE LEVERAGED SOME OF THE MOST VIRAL CHILI’S-MEME TOM-FOOLERY AND EMBRACED IT TO MAKE SELF-AWARE BRAND STORE POSSIBLE.

RESULTS

The effort garnered 110m. potential impressions, 47K engagements, and got picked up by 19 unique media outlets including Food & Wine Magazine, Fast Company, Elite Daily, and Adage to name a few.

BACK TO GRID

Making a product attribute our purpose

Making a beer label a social celebrity