APRIL 10, 2025

Indie Work: Good Conduct for The Honest Kitchen

with Doug Zanger

Our pets are perfect, right? All the shedding, drooling and walking inside with muddy feet would indicate otherwise. And this vibe is the anchor of some really fun work for The Honest Kitchen from Good Conduct. This is the reality of pet ownership wrapped in a funny package.

Join us as we go through the strategy, idea, execution and lessons learned along the way with the agency, including Travis Reeb and Rob Lewis.

Watch the interview

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Behind the Pet Food Ad That Knows You’ll Always Forgive Your Mucky Pup