DECEMBER 22, 2025
Puppy Love: The Cutest Canine Commercials of 2025
LBB’s Abi Lightfoot presents a selection of the top dogs that topped the cuteness rankings this year, from the likes of BARK, Cerveza Victoria, VW, Asics and more.
There are many different personalities within LBB’s editorial team, and they all come out to play during our weekly ‘Work of the Week’ debates. One thing’s pretty certain, though, if there’s an ad with a cute dog in it, I’m more than likely to have brought it to the table.
I just can’t get enough, and this year there’s been a fair few canine commercials that I have loved not only for the dogs, but for the quality of the work itself. So, as a festive treat for you all, I’ve put together a round-up of my top canine commercials of 2025.
Enjoy.
Signed, Abi (aka. LBB’s unofficial dog reporter).
The Honest Kitchen Celebrates Pets at Their Worst.
The Honest Kitchen took a candid approach to advertising its pet food with ‘Feed Them The Best, Whether They Deserve It Or Not’ from creative agency Good Conduct. In a category filled with perfect, well behaved pets, the four part campaign shone a light on the less glamorous parts of pet ownership, from incessant dribbling to fur… everywhere. Beyond the mess, it highlights that we really do love them anyway, and you can’t argue with that.
companies mentioned in the article:
hungryman, MJZ Los Angeles, Kode UK, The Assembly Rooms, Sid Lee, Johannes Leonardo,Sibling Rivalry, BBH USA, Tombras, The Den Editorial, AlmapBBDO, dentsu X, GUT Miami, RASCAL, Dentsu Creative US, The Harbor Picture Company (US), Golin London, ALTO, ELMNTL, Good Conduct, Nomad - US, Trim Editing, Wieden+Kennedy Mexico, Doordash, TRAFIK
Full article Here