BRAND STORYTELLING

LUMIN SKIN

WHAT WE DID
BRAND POSITIONING
CAMPAIGN STRATEGY
CAMPAIGN DEVELOPMENT

MANSPLAINED
FOR MEN

For way too long, skincare has been stigmatized as something men don't do. So we developed a campaign for Lumin that makes guys ask themselves, ‘Wait, why don't I use skincare? This is stupid.’ Mansplained for Men over-explains something we all should already understand— washing and moisturizing our faces.