HELLO FINNA TEAM
We’re Good Conduct
An ad agency that’s come up in the digital age. Our expertise is in creating differentiated content with a unique point of view—purpose built to build awareness and positive sentiment for brands.
Below are a few examples of how we’ve helped transform products into must-have badges of “cool” through social media, and social-first activations.
CASE STUDIES
POSITIONING
BRAND IDENTITY DEVELOPMENT
SOCIAL CONTENTGrow up. Act your age. Adulting. Why is it that when you finally get to an age when you can do whatever you want, society tells you that you shouldn’t? Well, we're here to say, "forget that". Freezer parts, are now from grown ups. SLIQ Spirited Ice
NOW FOR GROWN UPS
RESULTS
Served over 15MM impressions across Organic & Paid social
14.4% organic engagement rate
Ad recall rate 5x of industry benchmark
Secured retail distribution in 25+ states
Surpassed ’21 & ‘22 sales goals
BRAND STORYTELLING
PACKAGING DESIGNTHE FINNISH
LONG DRINK
For the Finnish Long Drink, we supplemented their daily content with richer content in the form of social-first activations, entertaining tik tok videos, and comedic episodic shows custom made for social.
Tik Tok Series
A comedic series advertising what local sales guys love the most—“Zero”. This concept leveraged a satire of a low budget local commercial to promote their zero-sugar product.
New Product Drop
We didn’t just drop a new product. We dropped it from a helicopter.
The Long Ball
We pushed back against the PGA’s proposed golf ball drive limit with a golf ball that could go even further. This hero video was released in social, where you could buy the ball as well.
SOCIAL CONTENTPure Kick is a hydration brand for the every day. Pure Kick isn't a sports drink, it's a life-sport drink. Because while lots of hydration brands speak to athletes, we are for the sport of life.
PURE KICK
Beyond daily social, we created a giveaway, along with a custom hydration fuel-pump to drive trial of Pure Kick. Promoting the giveaway through their social channels.
GIVEAWAY + ACTIVATION
BRAND POSITIONING
SOCIAL CONTENTWe turned a beer label into a craft beer icon. Bring a "voice" to the character on the can, and building the entire brand on social from the ground up.
VOODOO RANGER
Voodoo Ranger is a portfolio of IPAs with national distribution from New Belgium Brewing.
THE PROBLEM
Craft beer has been down 8-12% YoY as a whole with younger consumers shifting
to spirits and seltzers.
OBJECTIVE
Differentiate Voodoo Ranger from the bearded beer snobs of craft beer while building a fan base and growing
distribution and sales
INTRODUCING THE VOODOO RANGER
Leveraging the unique label art, we brought the Voodoo Ranger to life with a unique point of view and
an ownable voice.
THE IDEA: LIVE RANGEROUSLY
The strategy was to bring levity to craft beer. While everyone else is taking craft beer way too seriously, we reminded people that drinking beer is fun. Through sarcasm, quick wit, and entertainment, we connected with craft beer consumers in a way no one has before.
From a visual standpoint, we embraced the illustrated identity of the can art and created a world surrounding it…A far cry from the outdoorsy rustic look of the craft category.
After we established our personality as the most sarcastic beer spokesperson in the category, we earned the permission to start participating in popular culture through jokes and memes about current events.
1985 - THE BEER
May 2020 turned out to be the perfect time for an escape back to the future
of the 80s.
To help announce the launch and bring levity to a consumer exhausted by
lock-downs, we unleashed a fleet of DeLoreans to Chicago in the
most 80s way possible.
JUICIFER
• The Rotational IPA series was the #1 craft beer launch in 2019
• 62% salves growth YOY in a category down 8-12%
• Overcome Fat Tire to be the #1 beer in New Belgium’s portfolio
• Turned a little known product into a beloved beer mascot with a rabid fan base
• 2000 followers to over 100K followers on IG only and still growing