We build brands.
Sometimes we build on strong foundations. Other times we pour them.

LOGO DESIGN. PACKAGING DESIGN. VISUAL IDENTITY SYSTEM

RINGA

THE MIRACLE TREE AND THE FLOWER OF LIFE.

Ringa is a functional beverage emerging in the Ready-To-Drink category. Their product is based in Moringa, also known as the Miracle Tree (mainly because every part of the tree is useful to humans and animals). Leveraging that, we developed a visual identity based on the sacred geometry found in nature and "flower of life" pattern.

A tall can of Ringa beverage with lemon and ginger flavor, featuring a colorful geometric design on a light background.

Three cans of Ringa functional beverages with colorful geometric designs, labeled Elderberry + Mint, Lemon + Ginger, and Cucumber + Pineapple, against a plain light background.

PACKAGING DESIGN

DESIGN STRATEGY

WYLER’S LIGHT

Wyler’s Light is a legacy product who’s fans tended to be older midwestern ladies. Until now. After watching a Tik Tok behavior begin to turn into a massive trend, we designed and released a brand new product built specifically for the viral trend—garnering a massive amount of attention, brand love, and selling out on shelves in 24 hours.

A pack of Wyler's Light low-calorie drink mix in a bright design with lemons and limes around it on a blue background with water droplets.

A box of Wyler's Light sugar-free drink mix on a blue surface surrounded by slices of pineapple, coconut, and orange, with water droplets scattered around.

The initial variety packs did so well each flavor was released in its own pack and new flavors are being developed and released.

PACKAGING. BRAND DESIGN

THE LONG DRINK

REFRESHINGLY DIFFERENT

We work with The Finnish Long Drink across packaging, visual identity systems, experiential, campaign and retail programs.

Five cans of Long Drink, a Finnish alcoholic gin and citrus cocktail, in different flavors and colors: citrus, cranberry, peach, strong citrus, and zero sugar citrus, displayed in a row against a light background.

Six-pack of Long Drink cans, blue packaging with gin & citrus flavor, gluten-free, 5.5% alcohol, featuring a can with condensation droplets and the text 'The Finnish Long Drink, Traditional Citrus, Sparkling Refreshment, Real Liquor, Legend of 1952'.

Three vintage-style posters featuring cans of Long Drink with different flavors and designs. The first poster on the left is blue with a lemon slice, labeled 'Traditional Citrus'. The middle poster is red with a cranberry illustration, labeled 'Cranberry'. The right poster is light gray with ice cubes and a lemon slice, labeled 'Zero Sugar Citrus'.

BRAND EXTENSION. LIMITED EDITION SERIES

Sierra Nevada

LITTLE THINGS ARTIST SERIES

We're currently working with Sierra Nevada to develop a limited edition series of their most popular beer, Hazy Little Thing. The Limited Edition Series will feature twists on the Hazy IPA—each one being release quarterly with a new artist attached to it.

VITAMIN WATER

Believe it or not, VitaminWater doesn’t look the same in every country. We redesigned VitaminWater and its line extensions (SmartWater and FruitWater) for Mexico, South America and Europe.

PACKAGING

Four bottles of Vitamin Water in different flavors and colors standing in a row against a colorful background.

We build brands. Sometimes we build on strong foundations. Other times we pour them.